"Write the Future," In Lights, In the Sky.

"Write the Future" is an epic advertisement for Nike. Even those who aren't soccer fans have probably seen or heard of the lengthy ad. I've talked about it a couple times and now there is even more to share.

Nike has produced an interactive light show in Johannesburg on the tallest building that correlates with the "Write the Future" ad. Of course, it is very cool, I would expect nothing less from a company like Nike. Nothing like large intergrated marketing communication tactics!

Basically, what you do is submit a message up to 57 characters long, about which World Cup player you think will write the future through one of Nike Football's social media pages (Facebook, Twitter, etc). Each night from 6 pm to 6 am over 100 headlines appear and can be read from 1.5 miles away.

(images and story via Coolhunting.com)