Ice breakers are sometimes silly and without a doubt, always awkward. From games to questionnaires, I'm not even sure extremely outgoing people really enjoy ice breakers?
All that aside, Leo Burnett Warsaw and Heineken came up with a modern ice breaker for Heineken's Open'er Music Festival in Poland, that blows all old-school ice breakers out of the water. QR codes, lovingly referred to as "U-Codes" in this case, helped get the conversation started with strangers and fellow concert goers. After scanning a code, a message the person had created would pop up. I can't imagine the over 5,000 personal statements that were created! Watch the video below for full details on the awesome ice breaker approach.
If you were to have attended the music festival, what would your U-Code have said?
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